By Barry Kaufman | Photo by Rob Kaufman
The hallmark of a good leading man is that he never stops moving forward. As owner of Avocado Bikes, the ingenious e-bike rental service employed by hospitality firms up and down the east coast, Ken Fagut exemplifies that quality. Not only is he a dedicated cyclist, riding his first 100-miler at age 13, he also has kept his Hilton Head Island-based business moving forward despite the odds.
“We opened in the middle of the pandemic. We couldn’t open our doors until the end of summer and couldn’t sign contracts until November,” he said. Still, Fagut persevered, and now Avocado Bikes are available for rent at the Marriott on the island and at a dozen locations from Massachusetts to Florida.
“But just as important as the growth has been the amazing stories from our customers,” he said. “We have people telling us that never in 20 years of coming here did they have as much fun as they did on our bikes.”
890 WILLIAM HILTON PKWY SUITE 82, HILTON HEAD ISLAND // 843-940-8112 // AVOCADOBIKES.COM