LEADING LADIES: Jillian Atkinson


Ask any parent and they will tell you; the first few years of a child’s life is a time of tremendous growth and change. As a mom and as owner of Moonlit Lullaby, Jillian Atkinson knows the same thing applies to a small business.

“We’ve come so far in terms of the number of products we carry,” she said. “We’re always finding these new and exciting treasures to share with our customers. We’re never finished, and that’s a good thing.”

Moonlit Lullaby, now in its fourth year under Atkinson’s ownership, offers a dazzling selection of darling clothing, toys, games and gifts for wee ones at its Calhoun Street location. With her mom Lynn Ruocco by her side, Atkinson has nurtured this retail destination’s growth into the best spot in Bluffton for children and parents alike.

“We are grateful this amazing community has embraced us and helped us grow into who we are today,” said Atkinson.

“We can’t wait to see what the future holds!”

55 Bridge St, Bluffton, SC 29910 (843) 837-6666 | moonlitlullaby.com