At this time of year, we are often reminded that it truly is more blessed to give than to receive. But there are a group of local businesspeople who are living that mantra year-round by taking part in what’s being pegged as a “gift economy.”
Simply put, a gift economy is a type of economic system in which goods and services are given without any expectation of reward or payment. According to the New World Encyclopedia, “A gift economy emphasizes social or intangible rewards, such as karma, honor, or loyalty, for giving.”
April Lewis, owner of The Art of Yoga on Hilton Head Island, is an adherent of the practice. Her studio doesn’t charge fees for its services, which include yoga classes, herbal consultation, holistic healing and massage.
“It really is a simple idea about getting what you give,” she said. “People think that way during the holidays, but we hope people will think about that concept year-round.
“It’s all about the honor system. When we tell people the fee is whatever they want to pay, some of them say, ‘Wow, that’s awesome,’ and some people want a ballpark figure of what to pay. But that’s the fun of it – seeing people’s faces when we explain that we’re a donation-only business.”
So how well does it work? Marty Crocker, a massage therapist at The Art of Yoga, says it is simply amazing.